TechTalking
talking about what happens when businesses use technology to talk (and listen) to customers…

A Little Blog Advice

Need some help convincing that boss of yours that blogs are a necessary part of business life? Want a little help developing your blog’s “business” voice? Check out this article from Mashable.com: HOW TO: Create a Successful Company Blog.

One Response to “A Little Blog Advice”

  1. This quote from the article is great …
    “Wrong: A friend of mine has a company in the personal finance space also. His blog was all about how to run a startup and raise venture capital. He was outrageous, brash and crass in his style, and I told him so.”

    Sounds like a lot of guys I know that consume too much talk radio, or ESPN, or both … they believe whoever’s loudest wins. Ugh.

    This is good advice for business blogging; you can be conversational and polite while still being authoritative. usually the louder someone is, the less he knows – in speaking or writing. That’s not a good impresssion to give to customers.

    Seems like an obvious point, but it is amazing how often it seems to be missed. I would imagine that ‘bad blogs’ can even turn potential customers off.


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