A Little Blog Advice
Need some help convincing that boss of yours that blogs are a necessary part of business life? Want a little help developing your blog’s “business” voice? Check out this article from Mashable.com: HOW TO: Create a Successful Company Blog.
This quote from the article is great …
“Wrong: A friend of mine has a company in the personal finance space also. His blog was all about how to run a startup and raise venture capital. He was outrageous, brash and crass in his style, and I told him so.”
Sounds like a lot of guys I know that consume too much talk radio, or ESPN, or both … they believe whoever’s loudest wins. Ugh.
This is good advice for business blogging; you can be conversational and polite while still being authoritative. usually the louder someone is, the less he knows – in speaking or writing. That’s not a good impresssion to give to customers.
Seems like an obvious point, but it is amazing how often it seems to be missed. I would imagine that ‘bad blogs’ can even turn potential customers off.
chris583a - March 2, 2010 at 6:30 pm |